1 (Nenokkadine) is an upcoming Telugu film written, directed by Sukumar. The film is produced by Ram Achanta, Gopichand Achanta and Anil Sunkara under their 14 Reels Entertainment banner, and will star Mahesh Babu and Kriti Sanon in lead roles. The soundtrack will be composed by Devi Sri Prasad, who will be working with Sukumar for the fifth time in his career and for the first time with Mahesh Babu. The film will have cinematography handled by Rathnavelu who had earlier worked with Sukumar for Arya and Jagadam. The film was officially launched on 12 February 2012 at 14 Reels Entertainment office in Hyderabad and filming began on 23 April 2012. The film is scheduled to be released on 10 January 2014.
Reports of Sukumar directing Mahesh Babu were afloat since 2009 but the project was delayed due to latter's other commitments. In May 2010, it was reported that Mahesh signed two films with 14 Reels Entertainment, one with Srinu Vaitla and the other with Sukumar. Due to the delay during filming of Dookudu and the producers being same for both projects, it was evident that the project with Sukumar would not take off until Dookudu was released. This led Sukumar to begin working on 100% Love which was released in May 2011. 14 Reels Entertainment's Dookudu with Mahesh was released in September 2011. In July 2011, it was reported that Sukumar began working on the film with Mahesh and this would be his next project. On 12 November 2011 Sukumar attended the 50 days public function of Dookudu and along with Mahesh, Ram Achanta, Gopichand Achanta and Anil Sunkara, where he officially announced the project and revealed that the project would start in early 2012. On February 2012 the film's muhurtham and pooja ceremony were held in Hyderabad. It was announced that Devi Sri Prasad would score the soundtrack. Rathnavelu will handle the camera.
In November 2011, it was reported that Tamannaah was under consideration for the role opposite Mahesh Babu. In January 2012, it was also reported that Tamannaah signed the film On 27 February 2012 The Times of India website reported that Bangalore-based model Akshara Gowda was cast for the role, but this was later revealed to be untrue. It was reported that the producers were in talks with Angela Jonsson for the role. Finally, after much speculation, producers announced that Kajal Aggarwal was cast for the role. It was also reported that Tamannaah had to walk out of the project because the producer's council asked her not to sign any film until all of her existing film commitments were completed. It was also reported that Mahesh Babu would be playing the role of a college lecturer in the film. However, these reports were dismissed by both Mahesh Babu and Sukumar. In September 2012, several reports emerged claiming that the makers were looking for a replacement for the female lead after encountering date issues with Kajal Agarwal. On 5 October 2012 it was officially announced that Kriti Sanon would replace Kajal as the female lead in the film. It was reported that Kajal's departure was due to schedule issues as a result of the film getting delayed for several months. In February 2013, a test shoot was done on Mahesh Babu's son Gautam and reports emerged that he would make his debut in the film, but it had no official announcement then. However it was confirmed that Gautham was a part of the film and he would play the role of the hero at a young age. Added to this, he dubbed for his role at Shabdalaya Studios in Hyderabad on 9 December 2013.
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